Goodbuzz is the World Biggest Play Marketing solutions provider with more than 200 native game mechanics plugin for brands to accelerate word of mouth online and offline.

We invented the “play format” which is a brand new advertising format for publishers and advertisers. People love games. So we asked ourselves, Why not use games to make advertising more fun?

We want advertising to respect people. And, GoodBuzz success comes from our unique insight into human nature, and our stance that social marketing has its own dynamics, and should not be wrapped in the old marketing clothes.

The basic concept is to put the power of games into the service of marketing and advertising to deliver better marketing results faster for advertisers.

Whether you're an online merchant, a beauty shop, a publisher, an entrepreneur, or a nonprofit organization -- if you want the maximum of people to know about your work, Play marketing could be the right solution for you.

Goodbuzz is easy to use, safe for brands, affordable, and delivers better marketing results faster. When traditional methods have failed you, give GoodBuzz a try!


What it could be used for?');?>

  • You are an online retailer with a webshop or an Etsyshop, and you are struggling to attract enough customers, GoodBuzz could be the right solution for you.
  • You are an author or publisher, and have just released a book or a great content. You want to build a large awareness to launch; GoodBuzz could be the right solution for you.
  • You have an event to promote, and needs to make sure that you fill up the seats or maximize visitors. But, after you have sent your tweets, Facebook status updates and emailed your friends and contacts, you still can’t seem to fill up the seats. GoodBuzz could be the right solution for you.
  • You are a musician or artist, and you have just released your album or piece of art, and want to start your promotion, GoodBuzz could be the right solution for you.
  • You are a startup, and you have just released a new product, and you would like a maximum of people to know there is something new and valuable in the marketplace; GoodBuzz could be the right solution for you.
  • You are a passionate designer, artist, artisan, or handcrafter, and you want the world to know about your talent and your work (photography, jewelry, pottery, quilts, crafts, home decor, furniture, tole painting, fiber art, and miniatures, etc.), GoodBuzz could be the right solution for you.
  • You are nonprofit, and want to leverage social medias and a grass-roots network to spread the word about your activities and raise fund, GoodBuzz could be the right solution for you.

Goodbuzz is easy to use, safe for brand, affordable, and delivers better marketing results faster. When traditional methods have failed you, give GoodBuzz a try!

How it works?

Goodbuzz helps you create yourself a plugin that you could embed on your website or other partners' websites to attract new customers, increase your website traffic, generate new customers leads or build your mailing list or twitter followers.

You create an account with Goodbuzz, and click on the button "Start a promotion" or "New promotion". Then a form would appear to help you create yourself a plugin or widget. In the end you'll receive a promotion code to embed in your website.

There are two very important things to pay careful attention to here:

First, your promotion success will depend on your selection and customization of the 7 interactive play formats available for integration into your widget. In fact, there are 7 gamification themes covering more than 200 granular events for user engagement:
1. Visit us: Ask users to visit a shop or a website and interact with specific content or item - online & offline
2. Follow us: Ask users to join emailing list, like FB page, subscribe to Youtube channel, Join a Linkedin Group, Follow on Twitter, Add to circle on G+, etc.
3. Share this: Ask user to share a piece of content on social medias or offline
4. Play game: offer entertainment to your users while attaining some branding and leads generation goals
5. Poll and Survey: get customers insights
6. Watch video or listen to music: use multimedia content to achieve marketing goals
7. Photo contests: users submit photos and files during a contest

The second most important thing is the choice of Prize to offer to participants or players, and how many unit of the Prize you\'ll giveaway. The prize must be attractive, appealing; otherwise there will be no incentive to participate in your promoting contest.');?>

Select your visibility options. You can select your promotion to appear on Goodbuzz and some affiliates websites suggested by Goodbuzz.

Visibility options are crucial for advertisers who don't already have a lot of traffic coming to their website, or Advertisers looking to reach new audience.

Review the list of available affiliates websites from selected publishers, and purchase your promotion distribution on those sites.

You'll get greater benefit of Goodbuzz if you'll choose to distribute your promotion on carefully selected third party websites suggested by Goodbuzz. You'll get more visibility, more sharing, and better marketing result faster.

You'll have the opportunity to customize your plugin or widget. You can change background and border colors, and also the size of the widget. After customization you'll get a promotion code that you could copy and paste on any page on your website. Your plugin or widget will be activated from the moment it is pasted on active web page. The Red dot will turn into green and you'll starting seeing real time statistics from your advertiser dashboard.


How it works?

Here are 5 simple guidelines to launch a successful play marketing campaign:

  1. Download a sample presentation of Play marketing solution from Goodbuzz site, which includes emails and articles you can use for free.
  2. Sell the idea of a play marketing campaign to your team or your Boss, provide them with gathered evidence, and convince them to try.
  3. Do your homework:
    • a. Create an account on Goodbuzz and explore the solution
    • b. Play with a test campaign and make some choices about what interaction actions you could use in your campaign.
    • c. Draft your quiz, and any other content you might need.
    • d. Draft the rules of the promotion to make sure everything will be fine.
    • e. Think about a budget: including the prize, the Goodbuzz plan and the promotion of the campaign on relevant affiliates websites
    • f. Get your action plan approved, and go for it.
  4. Create the promotion – Choose a captivating title, and an appealing image.
  5. Finally, follow up and monitor your progress.

If you still have question, email us at

What makes Goodbuzz solution work?

Goodbuzz works, because nowadays 75% of people discover new things because another person has shared them with them. Additionally people love to play games and participate into contests. Play marketing is a smart way to spread your message with a minimum budget.


What are the main benefits of Play marketing?

1. Get better marketing result faster
Play marketing activate customers faster than traditional advertising.

2. Get more out of your efforts and money
The cost per engagement is 7+ times lower than any traditional display marketing or email marketing. You spend less time, but get better result faster

3. Direct marketing results and long term values
You get leads from user's registration to your contests and your website traffic could jump 30 to 70% in less than 30 days.

4. Improved customers relationship and brand perception
Brand perception and stickiness improve with every new play marketing campaign.

5. It forces you to be fun and have fun
The end result is that your marketing team will have more fun and will enjoy more their job than crafting boring ads.

6. You respect the customer and that always pays back
"There are two things people want more than sex and money - recognition and praise." -Mary Kay Ash.


Who is behind the service?

Goodbuzz is founded by Mawuna Koutonin, a world peace activist who relentlessly works to empower people to express their full potential and pursue their dreams, regardless of their background.

Born in Togo (West Africa) in a small village 200km from the capital Lome, Koutonin was the first of his father 36 children to attend University and graduated with two Master degrees (Master in Philosophy and Master in Business Administration).

In 1993, when Koutonin was forced to walk ten miles a day to go to school, he discovered a formula that completely changed his life.

In 1994, he traded his basic food allowance to pay for his first class in computers while studying art and philosophy at university. With friends, he created one of the first Togo news website on the Internet in 1995.

Koutonin's passion for the Internet coupled with his wish to make his father be proud of him gave birth to his company.

At a deepest level, the mission of his company is to preserve and advocate the belief that "We are on earth to serve each other". And, he envisioned a future where his company's tools make each individual on earth an active and generous sponsor of the success of others.

Koutonin's ultimate dream is to open a world-class human potential development school in Africa in 2017. If you are interested in learning more about this venture or Koutonin's other projects, you can reach him directly by emailing at