For All

Be Good!

Being a Good person is a choice. Decide now.

For Advertisers

Don't be Boring.

"The secret is respecting the consumer. You are interrupting their life. All advertising is unwanted, so if you're going to crash the party, bring some champagne with you." Bob Thacker, senior VP-marketing and advertising at OfficeMax

Watch this ad for inspiration:

Learn what works

People influence people. Appeal to their motivation to connect to each other - not just your brand, product and services. And, provide them with something they will feel smart sharing. Finally, "Be real." People can sense dishonesty and those who are fake from a mile away.

Be Trustworthy

Don't make claims that cannot be guaranteed. Your promotions must not be false, misleading, or fraudulent. Don't use links in your promotion to point to websites that open pop-up or pop-under when a user enters or leaves the page. All links MUST be related to the content in your promotion.

"Don't try to get what you want by manipulation."

Make a good impression

Your words and content represent you; review/edit your words and images before posting.

Your success depends a lot on the first impression.

Be brief

If your message is short, people will be more likely to read it.

Short paragraphs written in plain language, with limited verbose performs much better.

Keep it simple and light. Remember the old advertising maxim: "sell the sizzle, not the sausage".

Ask for the referrals

Just asking is one of the best way to get someone to give you what you want.

Ask people to share your promotion. Ask for it in your promotion page, and ask for it by email or tweet.

Don't SPAM!

Spam is bad.

For Participants

Be aware of Greed

The sweet taste of money inevitably gives birth to greed. Then greed opens the gates of humanity to evils.

You'll be caught, But don't let that only stop you :)

Watch this for insight

Cheaters Never Win

You might be able to get some amazing results by cheating, but you will get caught, and lose everything. Instead of trying to game the system, focus on sharing useful content with friends and connections and your results will follow naturally.

Do not send SPAM

You don't like people who spam your email, your Twitter feed, your Facebook wall, or your blog, do you?

Don't spam!

Share only what you like.

Share only things your friends and followers would appreciate, find useful, entertaining, educational, fascinating, etc.

Disclosure

You must disclose that you'll receive a tip or a prize for sharing.

Bad things

Don't ask people to click on your links

Don't use any bots or automated scripts to generate impressions and clicks.

Remember, Cheaters Never Win!